new on the east side

Wondering what’s new on the eastside of Cairo? Tati Hafez takes us on a quick tour of all the new spots, shops and services available to East Siders!

Sweet Brazil – Authentic South American Desserts

During colonial times, the northeast of Brazil was home to sugar cane plantations for centuries. Making the nation’s cuisine abound with sweet treats. In the heart of Cairo, a Brazilian homemade confectionary was born out of traditional Brazilian recipes learned by the head chef of Sweet Brazil from her Brazilian mother.

A well-known Brazilian birthday party staple called, Brigadeiro (chocolate fudge) is now available in several versions, along with other selective desserts.

Telephone: +201095225577

Facebook and Instagram: @sweetbrazil

Minimal – Cotton and Linen

Minimal is a slow fashion line, made in Egypt by local makers and craftsmen. Two expat friends together created a line that is basic, simple and classic. Minimal works with natural materials from local workshops, the pieces are mainly bright and earthy colors, and cotton and lines are their favorite fabrics, most suitable for the weather.


Facebook and Instagram: @minimalcotton

The Nail Hub Egypt

A nail enhancement hub, the latest nail salon that opened in Maadi offers a wide variety of nail services beyond the classic mani and pedi. Their services include gel, acrylic and hard gel nails, the latest trends in glitter, ombré and nail art, along with Paraffin treatments for hand and feet.

Address: 20 Street 233, Maadi Degla

Working hours: (By appointment) 10 am 8 pm – Tuesday OFF

Telephone: 0100 580 6654

Instagram: @thenailhubegypt

Montessori & More – Toys for life 

A married couple who homeschooled their children following the Montessori method embarked on a journey of courses and learning conferences in the field. They soon found that most of the material needed to encourage children’s motor skills, creativity and imagination were not to be found in Egypt.

Designing their kids’ toys led them to the idea of setting up a business. They carefully chose their toys and used the best natural wood to have a long life.


Telephone: 0100 771 8873

Instagram: @montessoriandmoreegypt 

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